Enterprises—huge, distributed, complex businesses, government agencies, and other large organizations—account for an enormous portion of the global economy. Yet people who engage with enterprises—employees, customers, and managers—face experiences that are tedious, fragmented, complicated, and just plain awful, especially when compared with consumer-facing experiences. It’s time to right these wrongs.
There are dozens of excellent UX-related conferences. Why do we need one more?
Because enterprise UX problems are uniquely wicked ones, with overwhelming challenges of scale, complexity, and distributed decision-making, and intertwined with organizational behavior. Rather than covering basic UX skills, Enterprise UX 2017 will provide inspiration and models of success from leading organizations like Hewlett-Packard, Pacific Gas & Electric, and SAP. We’ll cover how UX is practiced in these enterprises, and how in turn UX is changing the way those enterprises work.
If you believe that enterprise experiences should offer the same degree of humanity, beauty, and delight that people have come to expect from consumer experiences, please be a part of Enterprise UX 2017. Subscribe to our newsletter and we’ll make sure you have all the details you’ll need about the event.
As with our past two conferences (2015 and 2016), Enterprise UX 2017 is for people who care about delivering great enterprise experiences—whether you work within an enterprise or for an enterprise software vendor.
Naturally that means mid- and senior-level UX practitioners and team leaders who are charged with researching and designing enterprise software and web sites. It also means product managers who know that research and design provide their products with a competitive edge. And it means engineers, developers, marketers, and decision-makers whose organizations stand to benefit when their employees and customers enjoy better experiences.
Rosenfeld Media is producing Enterprise UX. Uday Gajendar, Lada Gorlenko, Dave Malouf, and Lou Rosenfeld make up our program committee. Rosenfeld Media’s Karen Corbett and Michelle Kaplan are responsible for making sure our attendees, speakers, and sponsors enjoy a great conference experience. Dan Willis is curating our enterprise UX storytellers’ session. MJ Broadbent is our official sketchnoter, and Natalie Hanson is our official tripnoter.
We’d love to hear from you.